Online dating demographic market

Compu Date is competing against three styles of competitors.

Many common online advertising practices are controversial and increasingly subject to regulation.

Online ad revenues may not adequately replace other publishers' revenue streams.

Other potential participants include advertising agencies who help generate and place the ad copy, an ad server which technologically delivers the ad and tracks statistics, and advertising affiliates who do independent promotional work for the advertiser.

In 2011, Internet advertising revenues in the United States surpassed those of cable television and nearly exceeded those of broadcast television.

If Tinder can convince these users to upgrade to Tinder Plus, its new premium tier, then it can bring in the revenue that its massive valuations have promised. Tinder Users Aren’t Exclusive – 70% Are Visiting Online Dating Sites Online daters like to keep their options open, and Tinder users are no different.

Only a small section of Tinder’s user base are using this app alone to get their online dating fix.Although online dating was greeting with skepticism when it was first introduced, the general attitudes toward the concept have changed – especially now that social networking sites like Facebook have such a prominent position in the lives of people.The demands of modern life keep everyone busier than ever before.Drawing on Global Web Index’s latest wave of research, here we take an in-depth look at the app to tell you 5 things to know about Tinder. Tinder Hasn’t Beat the Online Dating Giants Yet As of yet, it’s only 1% of internet users globally who are using Tinder on a monthly basis.It’s a similarly modest story when we look at location-based dating apps in general, with only 6% active on them.Tinder might not be No.1 now but there’s clear opportunity for expansion. A Quarter of Tinder Users are Already Paying for Online Dating Getting online daters to spend their cash has been a major issue for the online dating industry; currently, only 1 in 8 dating site visitors are paying for them.